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Create a ‘Knockout’ Elevator Pitch

First-impressions are very important when meeting someone new, but a lasting impression is better. You only have one chance to sell yourself and keep the other person interested and engaged to speak with you. Often you’re asked generic questions like, “what do you do,” or “where do you work?” It’s very simple to use an elevator pitch to sell yourself if you have a strategic one.

What is an elevator pitch and why is it important?

Your elevator pitch is (on average,) a 30-second conversation or ice-breaker that should lead to a more in-depth conversation of why you or your business is valuable and what you can offer. You should include your skills, your position on a corporate ladder and any other information that would make you interesting and prestigious to the person or audience you are speaking to. An elevator pitch is important because it’s the first impression when meeting someone and can make or break the beginning of a professional relationship.

When or where do you use an elevator pitch?

An elevator pitch can be used in a professional or casual environment. Any time you meet someone new who you would like to engage with, a knockout elevator pitch can help you. Of course, you will change the tone depending on who you are speaking to and the environment, which is completely okay. Your elevator pitch may even change slightly taking those variables or factors into account to fit the audience you are speaking to.

How to create a knockout elevator pitch?

To create a knockout elevator pitch, keep it short and simple, highlighting only the ‘sexy’ facts and information about yourself. Nowadays, it’s hard to keep one’s attention if they aren’t interested in what you’re saying. Be vague, but informative, highlighting only key-points.


  • Your aim is to start a conversation
  • Highlight your strong skills and achievements
  • Avoid jargon, slang and boring words
  • Focus on your goal, do not sell yourself short
  • Clarity, avoid being all over the place, stay on topic
  • Fluid, practice your pitch so it comes out naturally
  • Show your audience why you or your company is valuable

“Almost everyone will make a good first impression, but only a few will make a good lasting impression.” – Sonya Parker